Harrods Online campaign

There are some Illustration works for the key visual of the Chinese new year online campaign of Harrods.

Based on the New Year Plan, "happiness goes around," I created around window frame by Tiger pattern on an ancient Chinese jade ring.

The artwork is detailed and ornate. I designed more than twenty flowers based on the references clients provided to me and other elements related to the brand and the Chinese new year.

Life is a circle, flowers will fall, but birds will return with joyful seeds every springtime.

- Credit -

Artist/creative director: Trajan Jia

Illustrator/pattern designer: Trajan Jia

ANIMATION: SLOW MOMENTS AGENCY

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