Transformers X Tmall 2021

WE ARE pleased to have taken part in the iconic "cat head" poster projects for Tallmall 11.11 crossover with Transformers again in 2021.

The theme of this year’s campaign is “happiness“; And also needs features the identity of the Transformers brand and the Tmall icon.

I used the shape of transformers and the building to create a si-fi city that opens to all family and their kids. At the same time, I invoked the magic atmosphere by using the colourful clouds as the background.

We also did another "cat head" artwork for Transformers' gift package, which is more pop and has more youth and music elements.

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